In this 1-day IdeaThon workshop, participants will be trained to create business ideas using the Design Thinking methodology.

A “business” aims to provide products and/or services that users can empathize with and collect the “compensation” for them. This concept is exactly the same for research, NPO/NGO activities, and corporate activities regardless of the size of the organization. Of course, that compensation includes profit. That is why the business can continue. Even so-called “social projects” cannot be sustainable if they are funded by taking out money out of the business. Gaining sympathy from users means that the value of the product or service matches their needs, and that they are willing to pay for it.

In this workshop, we will create business ideas that users can empathize with based on the above concept. In order to determine whether the idea will be viable as a “business”, it is necessary to verify whether you can clarify customers who are willing to “pay the price”. This can be done through the “Lean Launchpad (LLP)” program which will be held as part of the ToTAL course of “(Master’s/Doctoral) Practical Group Work for Leadership I/II (S)”, so this IdeaThon Workshop is also positioned as an introductory program for LLP. Therefore, if you are planning to apply for LLP in next term, we strongly recommend that you participate in this workshop.

However, even if you do not plan to participate in the Lean Launchpad program, you are still welcome to participate in this workshop.

More information on the Lean Launchpad Program to be held in Q1&Q2, AY2024:

Date and TimeWednesday, February 14, 2024 10AM-6PM
VenueS4-202 lecture room, South Building 4, Ookayama Campus
CapacityAbout 30 students
EligibilityAll Tokyo Tech students (undergraduates and graduates)
LanguageJapanese / English
FacilitatorTakashi Tsutsumi, CEO, Start Up Brain Co., Ltd.

In addition, we will hold a separate briefing session on on 16/Feb (Fri) for the “Lean Launchpad” program (LLP) scheduled to be held next term (Q1&Q2, AY2024). If you are interested in the LLP or are planning to register for the ToTAL course of “(Master’s/Doctoral) Practical Group Work for Leadership I/II (S)”, please attend this briefing session also. Details of the briefing session and application can be found below.

Takashi Tsutsumi
CEO, Startup Brain Co., Ltd.


For any inquiries:
Professor Keisuke Yamada
e-mail address: yamada.k.be@m.titech.ac.jp
Office: S6-309B