Propose a business idea and verify its feasibility in a group.


Overview
This course is a program positioned at the last “Social Implementation Stage” of the three stages of entrepreneurship education: “Motivation and Awareness-raising Stage,” “Competency Formation Stage,” and “Social Implementation Stage.” To create a business, it is necessary to logically and comprehensively demonstrate the so-called “leadership” and “entrepreneurship” elements, such as extracting problems and setting issues, developing new ideas and prototypes, empathizing with users, verifying hypotheses, and sharing social trends, needs, and visions.
This program is the perfect program for you to demonstrate the “leadership” and “entrepreneurship” you have cultivated so far and develop the knowledge and experience to implement new value in society.
Lean Launchpad Program (LLP), a team project of about two months that proceeds while logically building consensus, is a great opportunity for those who are planning to enter the business field, including developing new business, in the future, as well as those who are planning to proceed to research in academia, to experience the social implementation of new value.
LLP was originally proposed by Steve Blank, a serial entrepreneur in Silicon Valley, USA, who teaches at Stanford University as well.
For more information about the program and to participate in the 2nd briefing session on 8/Apr, please see the link below:
📂 Category | Innovation, Initiative, Motivation |
📌 Keywords | Issue Identification, Hypothesis Testing、New Business Development, Mechanism of Needs |
🎯 Objectives | ・Understand the essence of the business (your idea has value and there are users) ・Discover customers with “serious needs” and create a business plan ・Demonstrate your “leadership” and “entrepreneurship” to gain knowledge on implementing new value in society |
🌐 Language | Japanese (English support available) |
👥 Target Participants | Graduate & Undergraduate Students |
🗓 Format | 7 sessions in about 2 months period (including 2 day camp) and works outside the classes will be needed |
✅ Past & Upcoming Sessions | Session 0: Thursday, May 8, 2025, 18:00-21:30 Selection Pitch Session 1: Saturday, May 31 – Sunday, June 1, two-day camp 10:00-18:00 Session 2: Friday, June 13, 18:00-21:30 Session 3: Friday, June 27, 18:00-21:30 Session 4: Thursday, July 10, 18:00-21:30 Session 5: Friday, July 25, 18:00-21:30 Session 6: Monday, August 4, 16:00-19:00 Held annually since FY2013 |
📍 Venue | S4-202, Ookayama |
🌟 Recommended for | – Those who want to demonstrate their own “leadership” and “entrepreneurship” – Those who want to go into “business” including starting a company in the future – Those who want to implement their own research into social value |
📊 Points | – |
🎟️ Capacity | 20-25 participants |
Main Content
- Proposing business idea(new products or services) and team building
- Define products and value hypothesis and design business model (business model canvas)
- Activity report by each team and lecture on “Build MVP(Minimum Viable Products) iteratively”
- Activity report by each team and lecture on “Design profit model
- Activity report by each team and lecture on “Design Scalability”
- Activity report by each team and lecture on “Prepare business plan”
- DEMO-DAY and Steve Blank Award
Note
- This course usually starts in mid-May, but since the program itself is a fairly full-fledged “new business creation” program, preparations such as (1) creating the new product (new service) to be offered and (2) forming teams are required before the program begins, and the participating teams are decided (selected) just before the program begins.
- We recommend that those considering participating start preparing early, such as by attending the first information session held every February.
Facilitator

Takashi Tsutsumi
CEO, Startup Brain, Inc.
(https://startupbrain.jp/)
He runs an incubation program that invests in and develops startups using the commercialization process. He has more than 20 years of combined experience in launching new businesses and investing in ventures at general trading companies, Silicon Valley, and domestic VCs, and his strengths lie in management support that blends his knowledge of commercialization methods such as the “customer development model.” He has translated books such as “The Four Steps to the Epiphany”
Past Event Records
Voices from Participants
- Not only can you learn the logic behind business success, but this is also a good opportunity to test your team management and leadership skills through these activities. In reality, there was trial and error and some failures, but it allowed me to look at myself and my team objectively and realize the significance and learning of this course. I hope that many students will participate and take advantage of this opportunity to learn and realize many things. (M1)
- When thinking about a new business, I think there are three main things that are important. These are “creating some kind of originality that cannot be achieved with other services,” “finding people who will definitely become EAs (Early Adopters),” and “being able to create a service by yourself that can solve the problems that the EAs really want to solve.” (M1)
Event Report
Contact Faculty
Keisuke Yamada, Specially Appointed Professor, Academy for Leadership
📩 yamada.k.9f82 [at] m.isct.ac.jp